How do I choose the right CMO coach?

Not all coaches are created equal. When choosing a CMO coach, look for someone who has actually been a CMO, and not just in theory. Or better still, someone still doing the job. You need someone who understands the complexity, pressure, and political dynamics of the role, because they've lived it.

You also want someone who has real coaching credentials: someone who knows how to create behaviour change, not just give advice.

A coach who has sat in the CMO seat understands what's at stake. I've held global CMO roles in organisations like Huawei, Samsung, DiDi, and Vodafone, and today I'm the serving Group CMO of OLX. I've reported to boards, rebuilt teams, handled crises, and launched into new markets.

That means I don't just coach with theory. I coach with insight, pragmatism, and empathy. I know what you're facing because I'm facing it too.

Alongside my executive experience, I'm an accredited member of the EMCC and hold the Professional Certificate in Executive Coaching from Henley Business School, with certifications in Neuro-Linguistic Programming (NLP) and Myers-Briggs psychometrics. This means I bring structure, rigour, and depth to every session, not just chat or cheerleading.

My coaching style is outcome-focused, grounded in real behavioural science, and tailored to help you lead with greater impact.

Chemistry is critical. My process starts with a short application; if I see a potential fit, we have a genuine conversation, not a sales pitch, to explore it together. If we're not the right match, I'll always try to recommend someone who might be. With only two to three engagements open at any time, honesty about fit serves us both.