What is CMO coaching, and how does it work?

Today's CMOs are under pressure like never before: expected to deliver immediate results, lead high-performing teams, influence the boardroom, and steer brand and commercial strategy across complex organisations. It's a uniquely demanding role that few are truly prepared for.

That's where CMO coaching comes in. CMO coaching is not generic executive coaching repackaged. It's a focused, specialised approach designed to support marketing leaders to unlock their performance, sharpen their leadership impact, and accelerate results.

I've been in your shoes. I've held global CMO roles at Huawei, DiDi and OLX Autos, led marketing at Samsung and Vodafone, and today I'm the serving Group CMO of OLX, leading 11 brands across seven countries. I understand the reality of the role because I'm living it right now.

What makes my coaching different is that I bring together three critical dimensions of development:

• Mastery of self: through deep reflection, mindset work, and personal insight
• Mastery of craft: with targeted mentoring on brand strategy, team leadership, and stakeholder influence
• Mastery of day-to-day: helping you solve real challenges with real-time accountability and action

Every engagement is personalised, but every client benefits from the same core structure and rigour.

As part of the onboarding process, I use the Myers-Briggs Personal Impact Report, a powerful tool to deepen your self-awareness. It helps us explore how you naturally lead, where your blind spots might lie, how you communicate under pressure, and how you can adapt your style to influence more effectively.

Together, we review the findings and use them to shape your coaching journey, your growth plan, and your leadership edge.

CMO coaching with me is not passive. You'll reflect, challenge assumptions, explore new strategies, and you'll be held accountable.

We'll set goals at the outset, usually supported by a 360° leadership review. These goals act as a baseline so we can measure progress over time, not just in confidence, but in performance and leadership impact.