30 years figuring out what makes marketing leadership work.
Now coaching from the CMO seat, not the sidelines.
0+
countries
0
years
0
CMO roles
WFA
Global Marketer of the Year finalist
The short version
I spent 30 years in international marketing leadership. Not managing it from headquarters; actually doing it. Building teams in new markets. Launching brands where nobody knew who we were.
At Huawei, I was Chief Marketing Officer for all of Europe, taking the brand from number 5 to number 2 in three years, and then the first non-Chinese Chief Brand Officer for the consumer business globally, across 170+ countries; we took share from Apple and Samsung. At DiDi, I launched three new markets and hit 30% share in 30 days. At OLX Autos, I cut costs 30% while increasing ROI 20%.
Today I’m Group CMO at OLX, leading 11 brands across seven countries with a team of more than 120, and sitting on the executive leadership team. Alongside the day job, I coach a small number of senior marketing leaders. Two to three at a time. Never more.
Why I coach
The CMO seat is demanding, political, and often lonely, and almost nobody prepares you for it. Companies appoint marketing leaders and leave them to sink or swim.
I had coaches and mentors who changed my trajectory; this is me doing the same, with the added advantage that I’m still living the role I coach people through.
The coach behind the CMO
Accredited member of the EMCC
Member of the ICF
Henley Business School Professional Certificate in Executive Coaching
Myers-Briggs certified
NLP practitioner
Executive coach with The Marketing Academy
The career journey
2026-present
Group CMO, OLX
2025-2026
Strategic Advisor & Consultant, Constant Contact
2022-present
Founder, The CMO Coach
2022-2023
CMO, OLX Autos
30% cost reduction, 20% ROI increase
2021-2022
CMO, DiDi International
3 markets, 30% share, 30 days
2019-2021
Global Chief Brand Officer, Huawei Consumer Business Group
170+ countries; first non-Chinese holder of the role
2016-2021
Chief Marketing Officer, Huawei Consumer Business Europe
#5 to #2 brand in three years
Earlier
Senior roles at Samsung, Vodafone, Qualcomm