What should I watch out for when choosing a CMO coach?

Many executive coaches have never worked in marketing, let alone held a senior role like CMO. That lack of contextual understanding can lead to generic advice that simply doesn't resonate.

You need someone who knows what it's like to balance brand, performance, team, and politics, all at once.

Be cautious of coaches who always give answers but never ask questions. Coaching should challenge your thinking, not replace it.

That's why I don't just tell you what to do. I help you think differently, act more decisively, and lead more effectively.

Check if they have actual coaching credentials, not just marketing awards. Ask about their approach. And don't ignore your gut: chemistry matters.