In the competitive arena of marketing, every Chief Marketing Officer (CMO) strives to be at the top of their game. Much like elite athletes, they face pressure, challenges, and the relentless pursuit of success. But what if there's a parallel between the strategies that drive elite athletic performance and those that lead to marketing excellence? In a captivating TEDx talk by Janne Mortensen, renowned coach for elite athletes, he delves into the essence of performance beyond mere results. Mortensen emphasizes the importance of values over outcomes, urging athletes to define who they want to be before chasing what they want to achieve. This resonates deeply with the challenges faced by CMOs in today's fast-paced marketing landscape.

Are you wondering what it takes to be a successful Chief Marketing Officer (CMO)? As a CMO Coach, I'm often asked this question. And while there's no one-size-fits-all answer, there are some universal characteristics of good marketing and leadership that will serve all CMOs well and help ensure the greatest chance of success. To explore this further, I dug into major articles on the topic, surveyed marketers, and consulted with Chat GPT & Bing AI. And guess what? There's a great deal of commonality in the answers.

Love this Ted Talk from Shirley LIU. It sums up why I love mentoring and why I give away my time and experience to help others whilst helping myself. This quote from Shirley says it all. “If you want something, dream, dare, do. If you want to achieve something extraordinary dream, dare, do with great mentors”.