Have you got what it takes to be a modern CMO?

Are you wondering what it takes to be a successful Chief Marketing Officer (CMO)? As a CMO Coach, I’m often asked this question. And while there’s no one-size-fits-all answer, there are some universal characteristics of good marketing and leadership that will serve all CMOs well and help ensure the greatest chance of success.
To explore this further, I dug into major articles on the topic, surveyed marketers, and consulted with Chat GPT & Bing AI. And guess what? There’s a great deal of commonality in the answers.