“From Elite Athletes to Elite Marketers: Harnessing the Power of Values”

In the competitive arena of marketing, every Chief Marketing Officer (CMO) strives to be at the top of their game. Much like elite athletes, they face pressure, challenges, and the relentless pursuit of success. But what if there’s a parallel between the strategies that drive elite athletic performance and those that lead to marketing excellence?

In a captivating TEDx talk by Janne Mortensen, renowned coach for elite athletes, he delves into the essence of performance beyond mere results. Mortensen emphasizes the importance of values over outcomes, urging athletes to define who they want to be before chasing what they want to achieve. This resonates deeply with the challenges faced by CMOs in today’s fast-paced marketing landscape.