Lead with confidence. Deliver with impact.
I’m Andrew Garrihy, known to many as The CMO Coach. Over the past 25 years, I’ve led large international marketing teams across complex, high-growth businesses. I’ve worked in fast-paced, high-stakes environments—often with little room for error. I know the pressures that come with being a marketing leader today, because I’ve lived them. That’s why I’m now focused on CMO Coaching.
What sets me apart is not just my experience—it’s my blend of practical leadership at the highest level and formal training in the craft of coaching. I’m a qualified executive coach, and I hold certifications in Neuro-linguistic Programming and Myers-Briggs psychometrics. That unique combination helps me support marketing leaders in a way few others can.
A key part of my process includes using the Myers-Briggs Personal Impact Report. This assessment gives us deep insight into who you are, how you naturally lead, where your strengths lie, and how you may be perceived by others. It helps us uncover blind spots, refine your communication, and improve your ability to influence across different stakeholder groups. It’s a powerful foundation for transformative coaching.
This page answers the questions I hear most from companies, boards, and CMOs. Whether you’re backing a new leader, supporting someone under pressure, or you’re a CMO looking to unlock your edge, you’ll find straight-talking, practical guidance here.
No fluff. Just hard-won insight—and tools that actually work.
CMO coaching is a focused, one-to-one partnership that helps senior marketing leaders grow their impact, confidence and resilience. It’s not therapy, and it’s not cheerleading. It’s structured, strategic development that supports real change in real time.
What makes my approach different is that I’ve been there. I’ve held the CMO seat, built global teams, and driven growth across diverse cultures and industries. I combine that practical experience with qualifications in executive coaching, neuro-linguistic programming, and psychometric tools like Myers-Briggs.
As part of every programme, I also use the Myers-Briggs Personal Impact Report. This deepens our coaching by helping you understand your natural preferences, communication style, blind spots, and influence triggers. It’s a powerful tool that builds self-awareness and accelerates leadership impact.
My coaching blends three layers of mastery: – Mastery of self – building confidence, clarity and resilience – Mastery of craft – sharpening marketing leadership and influence – Mastery of challenge – solving the real problems in front of you today
It’s a mix that gets results—fast.
Because the higher you go, the fewer safe spaces you have to think, reflect, or even breathe. The pressure doesn’t just build—it compounds.
Coaching gives CMOs that space. A structured environment to step back, untangle complexity, and focus on what matters most. Whether it’s a confidence wobble, a leadership gap, or just a sense that you’ve stalled, coaching helps you regain momentum.
I’ve coached leaders through first 100 days, restructures, performance reviews, and public crises. The situations vary, but the need is the same: clear thinking, consistent action, and confidence under pressure.
When a marketing leader grows, the business benefits immediately. I’ve seen time and again how investing in a CMO’s development leads to better decision-making, faster alignment with business strategy, and improved team performance.
Companies I work with typically see: – Stronger board-level confidence in marketing – Quicker time to impact for new CMOs – Re-engaged leaders after periods of poor performance or burnout – Clear ROI in terms of marketing leadership effectiveness and commercial results
I use a robust before-and-after leadership framework to track progress, including a 360-degree competency review at the start and end of the coaching engagement. The Myers-Briggs Personal Impact Report is also used early on to guide personal development and improve team influence. That gives boards confidence—and accountability.
Start with one question: Have they actually done the job?
There are many great coaches out there, but very few who’ve sat in the CMO seat, built global teams, and navigated the complexity of scaling brands internationally. I have. I bring coaching for marketing executives grounded to real world, alongside a coaching toolkit that includes executive accreditation, NLP, and Myers-Briggs psychometrics.
But beyond credentials, fit matters. You need someone who will challenge you and support you in equal measure. Someone who’s honest, calm, and totally focused on your growth.
I offer a 30-minute introductory call because the chemistry has to be right. Coaching only works when there’s trust.
My coaching is typically funded by the business—because it’s not a perk, it’s a performance investment. But what is the cost of CMO coaching? Pricing depends on the scope and duration, but if you’re looking for a quick fix or motivational chat, I’m not the right fit.
What you get is a structured, high-impact programme designed to accelerate leadership and deliver measurable outcomes. We begin with a 360-degree review of your current leadership capability and the Myers-Briggs Personal Impact Report, and end with another 360 to track change. That’s how we measure return.
What is the value of executive coaching?
Clients tell me the real ROI is this: faster wins, better decisions, improved team engagement, and renewed self-belief.
It depends on the challenge—but I usually recommend a minimum of three months to create real impact. Most of my coaching programmes run for three to six months, often aligned to a leadership sprint such as a first 100 days, a turnaround period, or a performance review cycle.
Some clients continue longer-term for ongoing development or as a sounding board through key moments. The point is, coaching isn’t endless—it’s focused, structured, and designed to deliver change.
You’ll know when you no longer need me. That’s the goal.
Yes, and in fact, most of my remote executive coaching happens across global time zones—London, San Francisco, Singapore, Sydney. Coaching sessions are delivered remotely via Zoom, and that flexibility means we can work around your schedule and your reality.
What matters most is the space we create, not the location. Whether you’re in the office, at home, or in a hotel room halfway across the world, coaching fits where you are.
And yes, the impact is just as strong.
Watch out for theory without practice. Leadership without pressure. Or coaches who talk more than they listen.
You want someone who’s sat in the chair and faced the same pressures you do. Someone who understands the tension between performance, politics, and purpose—and who can help you lead through it. Also, be wary of one-size-fits-all programmes or endless frameworks that don’t adjust to your context.
The best coaching is personalised, direct, and focused on your growth—not the coach’s ego.
Each session is structured but responsive. We’ll review where you are, what’s shifted since we last spoke, and what you’re facing now. That might include preparing for a board meeting, navigating a restructure, rebuilding confidence, or mapping a new vision.
I’ll challenge your thinking, offer tools when useful, and help you unlock solutions that stick. Sometimes it’s about strategy. Sometimes mindset. Often both.
And every session ends with clear next steps—no vague motivation, just grounded momentum.
The Myers-Briggs Personal Impact Report often shapes our discussions—helping us explore how your personality preferences may be helping or hindering your current goals.
Not at all. Coaching isn’t just about fixing problems—it’s about unlocking potential. In fact its often more focused on high-performance coaching for CMOs.
Some of my most successful clients are high-performers who want to stay sharp, grow faster, and avoid burnout. Others are newly appointed CMOs keen to start strong. And yes, some are facing performance concerns or confidence dips. But the common thread is this: they care about being better.
Coaching is how you move from good to great—and from great to elite. It’s for the ambitious, not just the anxious.
I often describe mentoring as being like going to a doctor. You present your symptoms, and based on experience, the mentor prescribes a course of treatment: “Here’s what I’d do. Follow these steps.” It’s highly prescriptive, and it leans heavily on the mentor’s own path and personal playbook.
Coaching, on the other hand, is more like stepping into a house of mirrors—with a guide. I help you see yourself and your challenges from different angles. I might hold up a new lens, reflect a blind spot, or show you something you’ve been avoiding. But I won’t tell you what to do.
Instead, we co-create a plan—one that fits your context, your goals, and your leadership style. I help you see, choose, and act with greater confidence and clarity. And then I hold you accountable.
Both mentoring and coaching have value. But if you want lasting change, deeper self-awareness, and a sharper leadership edge, coaching will take you further.
The best time is before you think you need it. Too often, coaching is seen as a last resort—something you turn to when confidence dips or performance flags. But the truth is, the earlier you engage, the greater the impact. The ideal time to start leadership coaching is before you are a leader.
The smartest CMOs I work with don’t wait for problems. They use coaching to prepare for new roles, build high-performing teams, or stretch into more strategic influence. Coaching works best when you’re ready to grow—not just survive.
Coaching can support a huge range of challenges, including: – Leading your first executive team – Gaining board confidence – Rebuilding a struggling function – Scaling global teams – Balancing brand vs. performance priorities – Navigating restructures or major change – Dealing with burnout, overwhelm or imposter syndrome
In my experience, there’s no single pattern. But the common thread is always this: complexity, pressure, and a need for momentum.
Absolutely. Leadership isn’t a solo sport. A large part of our work will focus on how you influence, collaborate and build trust across the business—especially with stakeholders like Sales, Product, and Finance.
We often map your stakeholder landscape, identify tension points, and rebuild key relationships using my Respect-First Feedback and Influence Mapping tools. The Myers-Briggs Personal Impact Report also gives us clarity on how your preferences might help—or hinder—relationships, and how you can flex to influence more effectively.
Yes, and it often does. Many marketing leaders are strong communicators—but still struggle to land their message in the boardroom. We work on presence, confidence, and language that resonates with C-suite peers and investors.
That might include rehearsal for key meetings, redefining your personal brand, or sharpening your strategic narrative. Great CMOs don’t just do great work—they ensure others believe in it too.
The Myers-Briggs Personal Impact Report gives us insight into your style and how to adjust it to increase impact and influence.
I use a 360-degree review to establish measurable leadership coaching outcomes
This starts with a clear benchmark: a 360-degree leadership competency review at the beginning. That gives us an honest picture of where you are.
We also use the Myers-Briggs Personal Impact Report to build a deeper understanding of your behavioural tendencies, strengths, and watch-outs. This allows us to focus our coaching with precision.
From there, we define clear goals—whether that’s influence growth, role progression, or turnaround outcomes. At the end, we repeat the 360 and compare the results. I also track behavioural changes, confidence shifts and business impact along the way.
If we don’t measure it, we don’t know if it worked. And coaching should work.
Not much. Just honesty, curiosity, and a willingness to be challenged. Starting an executive coaching programme is easy.
Ahead of our first session, I’ll usually ask you to reflect on your leadership journey so far, what’s working, and what you feel stuck on. If we’re doing a full programme, we’ll start with a 360 review. But the main thing is to come open—you don’t need to have the answers. That’s what we’ll work through together.
The Myers-Briggs Personal Impact Report is shared in advance and we’ll use it to guide some of our first sessions.
Completely. What we discuss stays between us.
That’s one of the biggest reasons coaching is so effective. It’s a space where you can be totally honest—about your fears, ambitions, mistakes, or questions—without judgment. That psychological safety is what allows for real change.
If your coaching is company-sponsored, we may agree to share themes or progress summaries—but only with your consent.
It can—and it has for many of my clients. But it’s not about polishing your CV or rehearsing interview answers. It’s about growing into the leader your next role demands, before you get there.
Together, we work on the mindset, presence, and strategic clarity you’ll need to thrive at the next level. We close the gap between where you are and where you want to be.
The promotion is the result. The work is about who you become. Its really about career growth for CMOs.
I work with: – First-time CMOs who want to get off to a strong start – Experienced CMOs facing performance pressure or transition – High-potential VPs aiming for the top – Board members backing leaders who need support.
This is executive coaching for the most talented marketing leaders.
My clients come from across the UK, US, Europe, and Asia-Pacific. They span industries, but share one thing in common: ambition. They want to lead better, grow faster, and create impact that lasts.
If that sounds like you, we should talk.
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