Many organisations appoint a CMO and then abandon them to sink or swim. The role of the CMO is often poorly designed, there’s a lack of investment made in supporting newly appointed CMOs, and limited focus on developing young marketing leaders to grow into the CMO position.
This is a huge problem because it sets the CMO, the company’s marketing investments, and ultimately the CEO up for failure instead of enduring success. As an industry we need to do better.
The CMO Coach is here to help. Offering exclusive coaching and mentoring services that will help you develop into a world-class CMO.
Coaching and mentoring are critical to achieving marketing excellence. Just as a successful athlete has a coach or mentor, so too do the successful people in any field.
Coaching helps individuals to find new perspectives, insights, awareness and self-generated solutions to the challenges they face.
Mentoring, on the other hand, provides individuals with the opportunity to learn from the experiences of others. By learning from the successes and failures of others, mentees can shortcut the learning curve and achieve marketing excellence more quickly.
Both coaching and mentoring are essential for achieving success in any field. It’s a trusted partnership dedicated to your success.
The CMO Coach is for you if:
1) You’re a recently appointed CMO seeking to maximise your success;
2) You’re a successful marketing leader with ambition and potential to become a CMO;
This is a passion project, and provided on a complimentary basis. As such spaces are very limited. Prospective participants must apply or be invited.
Thoughts, tools and tips for better marketing.
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